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Marketing Executive

Barbados

Job Type

Full Time

About the Role

In this role, you'll work closely with our account executives on our marketing team to ensure seamless work flow, manage client expectations, and keep our campaigns on track. We're looking for someone who thrives in a fast-paced environment and enjoys collaborating with a passionate team to bring big ideas to life. If you're a whiz with organization and have a desire to dive into the world of marketing, this is the role for you!

Requirements

Responsibilities
  • Campaign Development and Execution: Collaborate with Account Executives and the Creative Team to plan and implement innovative social media campaigns that drive engagement and achieve client objectives.

  • Social Media Management: Oversee social media pages for multiple clients, including scheduling content, engaging with the community, monitoring brand mentions, and fostering positive online conversations.

  • Market Research: Conduct thorough market research and competitor analysis to inform campaign strategies, identify target audiences, and stay ahead of social media trends.

  • Industry Knowledge: Stay at the forefront of social media platform updates, algorithm changes, and emerging trends to ensure campaigns remain cutting-edge and effective.

  • Content Creation: Assist in developing engaging and shareable social media content, including copywriting, graphics, and videos, that resonate with target audiences and reflect brand identities.

  • Client Presentations: Develop and deliver compelling presentations to clients, showcasing campaign strategies, performance results, and future recommendations.


Requirements and Skills
  • Experience: 2+ years of experience in marketing, branding or a related field, demonstrating a strong understanding of social media platforms and their nuances.

  • Project Management: Proven ability to manage multiple client projects simultaneously, maintaining organization and meeting deadlines in a fast-paced environment.

  • Communication Skills: Excellent written and verbal communication skills, capable of building strong relationships, presenting campaign strategies, and collaborating with internal teams.

  • Marketing Knowledge: Deep understanding of marketing principles, best practices, and advertising platforms, with the ability to create data-driven campaigns. Have a passion for social media and a finger on the pulse of the latest trends and viral content.

  • Technical Proficiency: Proficiency in Google/Microsoft Office Suite to streamline workflows and enhance productivity.

  • Time Management: Exceptional time management and prioritization skills to juggle multiple client accounts, projects, and deadlines effectively.

  • Adaptability and Initiative: Ability to thrive in a dynamic environment, adapt to changing priorities, and take initiative to solve problems and improve processes.

  • Vehicle Ownership: Must possess a valid driver's license and own a reliable vehicle for client meetings and occasional travel.

About the Company

It's Barbados is a full service creative agency, located In the heart of beautiful Carlisle Bay.

We do things differently, because we see things differently.

We are consumer-centric, valuing real consumer signals. We build brands that create long lasting relationships with consumers. With industry-leading digital content, we aim to exceed the clients goals and deliver results.

Typically clients come to us for three (3) reasons:

1. Digital Strategy & Social Media Management
2. Marketing Strategy & Campaign Development
3. Content Creation - Photography, Videography, Motion & Graphic Design

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